Consultants, Subject Matter Leaders, Change Makers
Thought Leadership Strategies
A Program to Develop Your Position as the "Go-To" Expert in your field...so you can get a bigger piece of the Corporate Budget.
Tired of inconsistent cash flow and old school marketing?
Then this is for you…
The Old School Way of Marketing Your Services is dead...
Enter the New "Done-With-You" Method that Gets You in Corporate Doors
If you're tired of inconsistent cash flow...hate marketing and chasing after clients...but have a passion for your work and love delivering your solution to the corporate world and helping Business Owners and Executives...then the Thought Leadership Strategies Program is for you.
You've had success, but you know there's more to be done...more clients are right around the corner, almost within reach...but then they go silent, put your program on hold or you hear, "We're not quite ready for that yet."
What do you do then...go back to the grind of "Old School" marketing?
Marketing makes you weary and here's why: your old, tired marketing strategies are out of date. You need the new way to reach the corporate world and get your piece of the corporate market.
Corporate America and Business Owners have budgets for what you do.
We all know there's work to be had: more Managers, Teams and C-Suite Executives who need your solution...more meaningful engagements that will pay you what you're worth. There are big budgets for what you do.
However, the buyer's hesitancy to hire you isn't because you can't produce good work...the issue is that you sound like every other consultant knocking on the door.
You aren't 100% clear about the results you can achieve and so you create confusion and doubt in the buyers mind...and the corporate buyer can't afford to make a risky buying decision. There's too much at risk for the company and for his career.
"Squishy" Marketing isn't the biggest reason Consultants are held back from securing corporate engagements...the real reason is their lack of packaged Intellectual Property.
Your marketing might have opened the door for you, but you're not going to get the assignment if you don't have your Intellectual Property fully developed, defined and packaged for the Corporate Buyer and Business Owner.
What most consultants can't see is that when buyers don't understand your Intellectual Property...the proprietary processes that solve the problem...the metrics to measure success and the proven results that are produced...well, when they can't understand it, you'll lose to someone else.
Once you clarify your IP and package it properly, your ideal market will easily push the "Buy Button." When your your IP is smartly packaged and presented to an aligned market, your marketing becomes easy.
That's the problem Consultants, Subject Matter Leaders and Change Makers have...and I solve the problem for them.
The Five Thought Leadership Strategies to Increase Your Visability as the
"Go-To" Expert and Thought Leader in Your Field...
These strategies will get you in more doors, in front of more decision-making executives and give you more opportunities to sell.
1. Branding, IP, and Proprietary Processes
Getting bigger contracts happen when your have a well-designed and executed brand. Add in your IP and Proprietary Processes and your story will resonate, be relevant and seal the deal. Knowing how to package this for corporate is where we come in.
2. Alignment & Visibility
Identify and align with those markets who need and value the IP and proprietary processes you offer to solve their needs. Then, be visible where and when it counts so your aligned markets see you everywhere.
3. Client Acquisition & Attraction
Now, that you know who you are aligned with we'll create a Sales and Marketing Plan to reach your markets. We'll go after your markets with two strategies: one to acquire them proactively and the second strategy to attract them.
4. Productivity & Technology
Consultants need "Atomic Habits" to stay on top of their A-Game. Daily rituals and disciplined practices help...add in tech, apps and platforms and you have a formula for high-achievement every day. Having rituals and tech handled will give you freedom for R&R, as well.
5. Mastery in Your Delivery
Getting clients on a consistent basis is all for naught if you can't deliver your IP and Proprietary Process with Mastery. In the Know, Like, and Trust Formula, we add ADORE; your clients become so connected they will be life-long buyers of your work.
Consultants, Subject Matter Leaders, Change Makers...
This is for You, if…
- You have or are developing Intellectual Property (IP) from your original Body of Work; have certified or licensed IP from another organization, or a combination of licensed work and original work. (No worries if your IP package isn't fully developed...that's what we're experts at doing with you.)
- Your subject matter solves a corporate/business problem or need: Executive Leadership, Team Building, Cultural Change, Organizational Trust, Diversity, Equity and Inclusion, Communications, Sales and Marketing, Branding, etc.
- Your Body of Work can serve multiple industries, not just one niche market.
- You have a passion for what you do, are good at it, want to further your Body of Work and get more visibility. You have a proven process and methodology that gets results for a corporate problem – it is your passion and purpose.
- You are not looking to become a ‘Personality Guru’; but would consider yourself an “emerging” Thought/Subject Matter Leader.
- You know you can make more money, get bigger engagements and help more people in the corporate/business world with your Body of Work when you have more visibility and more “at bat” opportunities.
Take the Thought Leadership Assessment and see if you're ready to become a Thought Leader and "Go-to expert" in your field.
What You'll Get in the Thought Leadership Strategies Program
- A Done-with-You Program for Marketing Your Consulting Practice
- Your IP Prepped and Packaged for Marketing to Your Aligned Prospects
- 3 90-minute sessions per month
- Real-time Copywriting with you for IP Development, Marketing Materials and Sales Funnels
- Your Manifesto and Roadmap Developed and Designed
- Participation in the VIP Connections Network, a "behind closed doors" network for Consultants selling IP to Corporate Buyers and Business Owners
- Access to the Resource Vault
Thought Leadership Strategies - Program Details
Kae Wagner: The Highlights Reel
North Star Marketing | Founder | President
My Body of Work is encapsulated in the two books I wrote, “The Power Principles of Market,” and the International Award-winning “The CEOs Little Black Book on Branding,” and in my IP: "The Marketing Management System™."
When you work with me, you’ll benefit from my many years of selling to the corporate market and my vast knowledge of many industries, including my network of industry players.
I’m also an award-winning TV Producer, Copywriter and Speaker. I’ve been a Vistage member, Chair and Speaker, a CEO Peer Group Leader for the S. Dale High Family Business Center and founded the Sales & Marketing Forum and the X2 Marketing Forum. I’m active in the community, on corporate and non-profit Boards and love to play golf.
Kae Wagner: The Short Version
Grew up on a dairy farm in MD and went to the barn early every morning. As an adult, I get up early every morning and go to the office.
Habits you learn at an early age can benefit you for a life time.
I continue to develop Intellectual Property, write books and play golf. Still looking to get a "hole-in-one."
I love my work and never tire of helping people use smart marketing strategies for gain and for good.
We Know Our Way Around the Corporate World...here are Companies We've Served:
Ready for the Thought Leadership Strategies Program?
(Tired of inconsistent cash flow and old school marketing? Then this is for you…)
Not sure if you're ready...take these next steps...
Your marketing struggles will be a thing of the past when you join the Thought Leadership Strategies Program, because you'll have someone to help you develop your personal branding, package your Intellectual Property, find markets for you and get you in front of markets that will contract you for engagements.. With this "done-with-you" program, you'll go from invisibility to being "seen everywhere."
Your Intellectual Property, proprietary processes and successful solutions will be sought after. You'll get speaker invitations, show up as a guest on podcasts and have publishing opportunities. You'll be a "Go-To, Expert," a Thought Leader with grateful clients who will give you meaningful work.
Image the irresistible power of having that kind of success in your life. You can...the Thought Leadership Strategies Program brings everything together: your brand, your IP and our proven marketing processes!