Copywriting is hard.

It's tough to get out of your own head and see things from your client's point of view.
You stare at a blank screen and your brain freezes. Everything sounds overly wordy and complicated.

You have no idea how to start. You're never satisfied with your writing.

And, you're writing and rewriting in search of perfection.

Stop the Madness. Don't keep banging your head against a brick wall...or a blank screen!

Most people have never been taught how to write, but as a business owner, coach or consultant, and, yes, even authors, you are suddenly thrust into that role - the sales copywriter.  Sales Copywriting is a very specific form of writing to sell.

The intent of Sales Copywriting is to persuade and convince people to buy your offer.

I feel your copywriting pain, everyone seems to have it. There are 5 Mistakes most would-be Copywriters make when they put pen to paper or open up a blank Google or Word doc. When you understand and correct these mistakes, the entire Sales Funnel Copywriting Process so much easier and faster.

The 5 Deadly Copywriting Mistakes that Destroy Sales Results

Copywriter Mistake #1:  No structure or outline - without the big picture of where to start, how to move the "story" forward and what you want your reader to do you will be writing and rewriting in circles.

Copywriter Mistake #2:  Not understanding your market, their problem and your proven solution.  Without these elements you will sound like everyone else in the market.

Copywriter Mistake #3:  Squishy Messaging - writing copy that doesn't clearly detail features and benefits, your proven process, your solutions to their problems and the glorious final results.

Copywriter Mistake #4:  Missing Social Proof - credibility building with testimonials and endorsements is a must in the copywriting world. Most copywriters think their writing is enough to persuade someone to part with their money. It's not. Buyers need Social Proof - comments from actual users of your program to validate and confirm their decision to move forward with you.

Copywriter Mistake #5:  No Clear and Compelling Call to Action (CTA) - the whole point of copywriting is to move the buyer to make a decision to buy or not buy.  Not just to think about it, but to decide.

These copywriting mistakes are easily and efficiently corrected in the Unlimited Laser Copywriting program. Understanding these pitfalls will help you make the best use of our copywriting time together.

Here's how it works: We get on Zoom, structure the project, get clear about the end goal, include your initial thoughts, key phrases, your input and then start writing together.  Generally I "write" out loud while you are capturing the writing in a Google or Word Doc.  We work in a laser focused manner to get through the first pass and flush out an outline.  Then we come back for a second pass and get the headlines, subheads, and body copy written.  In almost all cases, less is better. We end with a third pass to review and revise. 

Next step is for you to complete your "Action Steps" or homework which might consist of reviewing and revising on your own to verify that the project meets your objectives. When you complete "Action Items," you schedule your next session with me and we move on to your copywriting project.

Each phase in the Sales Funnel graphic above needs sales copy that gets your reader to push the "BUY Button."  Each step of the way requires specific copywriting that moves your prospect through introduction to engagement to purchase. That's why you get unlimited sessions that are laser focused on Your Copy.

No templates that don't work...no suggested copy...but specific copy for your precise situation.

You can move through these copywriting projects as fast as you want and do as many as you want in the program you purchase.

Get started with your copywriting projects today and get them done! You can sign up and make your first appointment today!  Due to the time intensity of the Unlimited Laser Copywriting Program we will be taking a limited number of participants. Register now before all of the slots are taken.

Rules of the Road

• Be prepared to dive into the work and save the chit chat for the end if we have time.
• This hour is time for us to get laser-focused on your copywriting and get a specific project written before the end of the hour.
• You can book sessions whenever you have your tasks done from the prior session.
• Do not book multiple sessions: only book one session at a time, and only when you have your tasks done from the prior session.
• The Unlimited Laser Copywriting Sessions are very focused, start promptly, and are designed for maximum productivity.
• We meet on Zoom and I will make you Co-Host so you can type as we write and you can record the session on your local computer.
• We are committed to high quality copywriting, keeping you true to your vision/mission/values, and to help you create the conditions for your success.